Seoalian basic technique may often hear the term SEO, Let's find out what exactly the basic techniques of SEO (search engine optimaization).
Search Engine Optimization (SEO) is often considered the more technical part of Web marketing. This is true because SEO does not help in the promotion of the site and at the same time it requires some technical knowledge - at least familiarity with basic HTML. SEO is sometimes also called SEO copyrighting because most of the techniques used to promote sites in search engines deal with text. In general, the definition of SEO can be defined as the activity of optimizing Web pages or entire sites to make them more search engine-friendly, thus getting higher positions in search results.
One of the basic SEO techniques is that even if you do all the things that need to be done, this does not automatically guarantee you top ratings but if you ignore the basic rules, this certainly will not go unnoticed. Also, if you set realistic goals - ie to get into the top 30 results on Google for certain keywords, rather than being number one for 10 keywords in 5 search engine, you will feel happier and more satisfied with your results.
Although SEO helps to increase traffic to one's site, SEO is not advertising. Of course, you could be included in paid search results for certain keywords but basically the idea behind the basic techniques of SEO is to get a top position because of your site that is relevant to a particular search term, not because you pay.
SEO can be a 30-minute job or a permanent activity. Sometimes it is enough to make some generic SEO to get high on search engines - for example, if you are a leader for the keyword rare, then you do not have much to do to get a decent placement. But in most cases, if you really want to be on top, you need to pay special attention to SEO and devote a large amount of time and energy to it. Even if you plan to do some basic SEO techniques, it is essential that you understand how search engines work and which items are most important in SEO. 1. How Search Engines Work
So how do search engines work? The first basic technique you need to learn about SEO is that search engines are not human. While this may be obvious to everyone, the difference between how humans and search engines view web pages. Unlike humans, search engines are text-driven. Despite rapid technological advances, the search engine is far from intelligent creatures who can feel the beauty of cool design or enjoy the sounds and movements in the film. Instead, search engines crawl the web, view items specific sites (mainly text) to get the contents of each site. A brief explanation is not the most appropriate because, as we will see next, search engines perform several activities in order to deliver search results - crawling, indexing, processing, calculating relevancy, and retrieve.
First, search engines crawl the web to see what is there. This task is performed by some of the software, called a crawler or spider (or Googlebot, as is the case with Google). Spiders follow links from one page to another page and index everything they find in their travels. Now we know the number of pages on the Web (more than 20 billion), it is impossible for the spiders to visit the site every day just to see if a new page has appeared or if there is a page that has been modified. Sometimes crawlers will not visit your site for one or two months, so far your SEO efforts will not be appreciated. But there's nothing you can do about it, so just keep quiet.
What you can do is to check what a crawler sees from your site. As already mentioned, crawlers are not humans, and they do not see images, Flash movies, JavaScript, frames, password-protected pages and directories, so if you have tons of this on your site, you should run the Spider Simulator below to see if the items that can be seen by the spider. If they can not be seen, they will not be spidered, not indexed, not processed, etc. - in a word they will not exist for the search engines.
After the page is crawled, the next step is to index the contents. Indexed pages are stored in a giant database, from which later can be taken. In essence, the indexing process is to identify words and phrases that best describe the page and assign pages to specific keywords. For humans would not be possible to process this amount of information but generally search engines handle fine with this task. Sometimes they may not get the meaning of the right page but if you help them to optimize it, it's easier for them to classify your pages correctly and for you - to get a higher ranking.
When it comes the search query, the search engine process - ie, comparing the search string in the search query with pages indexed in the database. Because there is a possibility that more than one page (practically it is millions of pages) containing the search string, search engines began to calculate the relevance of each page in the index for the search string.
There are various algorithms to calculate relevancy. Each algorithm has different relative weights for common factors like keyword density, link, or metatags. That's why different search engines provide search results pages for the search string together different. What's more, this is a known fact that all the major search engines, like Yahoo, Google, MSN, etc. periodically change their algorithms, and if you want to remain at the top, you also need to adjust your page on recent changes. This is one reason (the other is your competition) to devote permanent efforts to SEO, if you want to be on top.
The final step in search engine activity 'is retrieving the results. Basically, it is nothing more than displaying them in a browser - that is the endless search results page, sorted from most relevant to the most relevant sites. 2. Differences Between Each Search Engine
Although the basic principle of operation of all search engines are the same, small differences between them bring a big change in the relevance of the results. For different search engines different factors are important. There are times, when SEO experts joked that Bing algorithm that deliberately just the opposite of those of Google. While this may have a grain of truth, it is a matter the fact that the major search engines like different things and if you plan to conquer more than one of them, you need to optimize carefully.
There are many examples of the differences between search engines. For instance, for Yahoo and Bing, keywords on page factors are the main interest, while for Google links sangatutama, very important. Also, for Google sites are like wine - the older, the better, while Yahoo! generally do not have a preference expressed on the sites and domains with tradition (ie older). So you may need more time to your site will be ripe for admission to the top in Google, rather than on Yahoo.
Search Engine Optimization (SEO) is often considered the more technical part of Web marketing. This is true because SEO does not help in the promotion of the site and at the same time it requires some technical knowledge - at least familiarity with basic HTML. SEO is sometimes also called SEO copyrighting because most of the techniques used to promote sites in search engines deal with text. In general, the definition of SEO can be defined as the activity of optimizing Web pages or entire sites to make them more search engine-friendly, thus getting higher positions in search results.
One of the basic SEO techniques is that even if you do all the things that need to be done, this does not automatically guarantee you top ratings but if you ignore the basic rules, this certainly will not go unnoticed. Also, if you set realistic goals - ie to get into the top 30 results on Google for certain keywords, rather than being number one for 10 keywords in 5 search engine, you will feel happier and more satisfied with your results.
Although SEO helps to increase traffic to one's site, SEO is not advertising. Of course, you could be included in paid search results for certain keywords but basically the idea behind the basic techniques of SEO is to get a top position because of your site that is relevant to a particular search term, not because you pay.
SEO can be a 30-minute job or a permanent activity. Sometimes it is enough to make some generic SEO to get high on search engines - for example, if you are a leader for the keyword rare, then you do not have much to do to get a decent placement. But in most cases, if you really want to be on top, you need to pay special attention to SEO and devote a large amount of time and energy to it. Even if you plan to do some basic SEO techniques, it is essential that you understand how search engines work and which items are most important in SEO. 1. How Search Engines Work
So how do search engines work? The first basic technique you need to learn about SEO is that search engines are not human. While this may be obvious to everyone, the difference between how humans and search engines view web pages. Unlike humans, search engines are text-driven. Despite rapid technological advances, the search engine is far from intelligent creatures who can feel the beauty of cool design or enjoy the sounds and movements in the film. Instead, search engines crawl the web, view items specific sites (mainly text) to get the contents of each site. A brief explanation is not the most appropriate because, as we will see next, search engines perform several activities in order to deliver search results - crawling, indexing, processing, calculating relevancy, and retrieve.
First, search engines crawl the web to see what is there. This task is performed by some of the software, called a crawler or spider (or Googlebot, as is the case with Google). Spiders follow links from one page to another page and index everything they find in their travels. Now we know the number of pages on the Web (more than 20 billion), it is impossible for the spiders to visit the site every day just to see if a new page has appeared or if there is a page that has been modified. Sometimes crawlers will not visit your site for one or two months, so far your SEO efforts will not be appreciated. But there's nothing you can do about it, so just keep quiet.
What you can do is to check what a crawler sees from your site. As already mentioned, crawlers are not humans, and they do not see images, Flash movies, JavaScript, frames, password-protected pages and directories, so if you have tons of this on your site, you should run the Spider Simulator below to see if the items that can be seen by the spider. If they can not be seen, they will not be spidered, not indexed, not processed, etc. - in a word they will not exist for the search engines.
After the page is crawled, the next step is to index the contents. Indexed pages are stored in a giant database, from which later can be taken. In essence, the indexing process is to identify words and phrases that best describe the page and assign pages to specific keywords. For humans would not be possible to process this amount of information but generally search engines handle fine with this task. Sometimes they may not get the meaning of the right page but if you help them to optimize it, it's easier for them to classify your pages correctly and for you - to get a higher ranking.
When it comes the search query, the search engine process - ie, comparing the search string in the search query with pages indexed in the database. Because there is a possibility that more than one page (practically it is millions of pages) containing the search string, search engines began to calculate the relevance of each page in the index for the search string.
There are various algorithms to calculate relevancy. Each algorithm has different relative weights for common factors like keyword density, link, or metatags. That's why different search engines provide search results pages for the search string together different. What's more, this is a known fact that all the major search engines, like Yahoo, Google, MSN, etc. periodically change their algorithms, and if you want to remain at the top, you also need to adjust your page on recent changes. This is one reason (the other is your competition) to devote permanent efforts to SEO, if you want to be on top.
The final step in search engine activity 'is retrieving the results. Basically, it is nothing more than displaying them in a browser - that is the endless search results page, sorted from most relevant to the most relevant sites. 2. Differences Between Each Search Engine
Although the basic principle of operation of all search engines are the same, small differences between them bring a big change in the relevance of the results. For different search engines different factors are important. There are times, when SEO experts joked that Bing algorithm that deliberately just the opposite of those of Google. While this may have a grain of truth, it is a matter the fact that the major search engines like different things and if you plan to conquer more than one of them, you need to optimize carefully.
There are many examples of the differences between search engines. For instance, for Yahoo and Bing, keywords on page factors are the main interest, while for Google links sangatutama, very important. Also, for Google sites are like wine - the older, the better, while Yahoo! generally do not have a preference expressed on the sites and domains with tradition (ie older). So you may need more time to your site will be ripe for admission to the top in Google, rather than on Yahoo.
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